Hot Buttons

While researching for my new job today I can across this wonderful example of the underlying concept of ‘The Hot Button’ concept.

The Hot Button Principle

You’re Selling What?
Way back in the olden times, before digital cameras were invented, George Eastman, the founder of Kodak, rallied his sales force around him. He asked them a simple question.

“What is this product we are selling?”

The sales force was puzzled. “Cameras,” said one.

Mr. Eastman shook his head from side to side.

“Pictures?” asked another.

Eastman again said no.

“Film,” said yet another.

“No, my friends,” said Eastman. “You’re all wrong. We’re not selling any of these. Those are just the by-products. A camera is a piece of hardware that anyone can make. We’re selling memories. Memories of good times. Memories of family. We are creating memories.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s